Monitoring and evaluation involve comparing the results of the communication activities with the SMART objectives. To do so, indicators are essential. This evaluation must be carried out periodically and systematically. It is advisable to prepare monthly reports according to the original plan and have a clear baseline at the beginning of the project.

If the project has its own communication channels, we suggest evaluating the indicators. This way you can improve the strategy, get ideas for new content, recognize topics that are being well-received or identify red flags.

Evaluating the effectiveness of communication has always been a challenge. It is important to choose indicators that we ourselves can measure, so that we can generate reports and provide useful results. Here are two types of possible indicators. The first group is focused on evaluating the performance of the actions, and the second on the assessment of the impact of the processes: