Discursive axes to communicate measures of Adaptation based on Ecosystems

The lines of discourse are the key messages that serve as a guide during communication. Defining them within the action plan helps give coherence and consistency to the entire strategy.

Mexico is no stranger to the world’s social, economic and health challenges. In this sense, it is necessary that the communication processes highlight the climate and human health agenda, as well as their relationship with the economy and biodiversity.

In order to do so, it is useful to return to the lines of discourse and key messages provided by the 2030 Agenda of the United Nations:

• Universal values and protection of common goods.
• Mitigation of Greenhouse Gases
• Adaptation to climate change
• Protection of biodiversity
• Economy and employment
• Reduction of inequality

Lines of discourse within ADAPTUR

In the case of ADAPTUR, a series of messages were designed as a framework for the project’s communications:

• Ecosystem-based Adaptation (EbA) is an approach that promotes harnessing the benefits of nature in order to face climate change and its effects on communities, livelihoods, the economy and people’s well-being.
• The incorporation of EbA solutions, both in the design and development of tourist infrastructure, is an essential tool to reduce direct economic losses due to natural disasters such as storms and hurricanes.
• Biodiversity provides vital environmental services for tourism development.
• Preserving a good balance with nature and its ecosystems is not only a matter of competitiveness amongst tourist destinations, but also a matter of business survival.
• The protection of coastal ecosystems such as mangroves, dune vegetation, and reefs preserves natural barriers that, in turn, reduce the impact of storms and hurricanes, decreasing the risk of material loss, and protecting visitors and local communities.
• Solutions based on the conservation of the natural environment make it possible to reduce human and material losses caused by climate change.
• Biodiversity and adaptation to climate change can be integrated into the planning phase of tourism developments, as long as there is communication amongst multiple sectors, which is unavoidable if we want to build a resilient and prosperous tourism industry.