How to create SMART goals for your action plan

An appropriate approach to the objectives offers precision to the strategic communication process and is a reference for the final evaluation. In this process, it is essential to be clear about what the project wants to achieve and align it with the action plan.

In the design of objectives, you can use SMART criteria (an acronym that refers to the terms specific, measurable, achievable, relevant, and timely.

Examples of objectives written with these criteria are:

  • Increase the participation of strategic allies in Baja California by 10% by next month.
  • Expand activations within the Nayarit-Jalisco Riviera by 30% within the next two-month period.