This phase includes planning the actions that are to be carried out in the field, as well as public policies and the legal framework in order to reduce risk and vulnerability in the field.

Public policy enables and frames the implementation of actions to determine the commitment of the agendas, the course of decisions and the definition of budgets. At this stage, cooperation between the tourism and environmental government agencies is also enhanced, by recognizing that adaptation to climate change is a joint responsibility.

On the other hand, tourism businesses face the impacts of climate change, so it is important to generate a self-diagnosis. This will make it possible to design measures, whether in the projection, construction, development, or operation of tourism, considering adaptation criteria that help mitigate risks.

• Understanding the business concepts (return on investment, business model, economic risk, etc.) and the way of thinking (“time is money”, “resources are limited”, etc.) of the private sector can save time in the design phase. Including someone with experience in this sector on your team can be very useful.

• Scientific data is very important in building your adaptation case, but as human beings we are also inspired and motivated by emotions. At ADAPTUR we worked with field visits, photos and stories to create an emotional connection with the project and trigger financing.

• Offer capacity-building plans and formats that are suitable for the private sector and consider local needs (eg, business managers typically do not have time to participate in long participatory workshops).

• The private sector has its own tools and methodologies (scenario model, risk analysis, cost analysis, etc.) to develop solutions. It is better to build upon what exists rather than introduce new procedures.

• During the planning stage, it is important to consider the periods of government and the elections at the national and subnational level to prevent the interruption of processes, as well as designing a continuity strategy with the newly elected government.